Bring the current credit card application process within the Barclays Mobile App
Sketch, Axure, Omnigraffe
The current form that exists today to a customer sits on the Barclaycard.co.uk domain. As a Current account customer using the Barclays Mobile App, should you wish to apply for a credit card you are re-directed out of the app into a responsive form, that is long and cumbersome to use, the conversion rate currently sits at 3%.
To start the project we took screenshots of the entire existing journey and and analysed how it looked and felt using some guerilla testing. Throughout the project I worked alongside the Senior Digital product owners and BA's to understand any goals and outcomes they wished to achieve.
Below are some of the designs that were created using Sketch using the design language, some of the improvements over the current design were the following
The below screens showcase what happens when a customer is successful in applying for a Barclaycard, but has an issue with the balance transfer they have requested.
The new design I have created handles each one individually, as opposed to overloading the customer with all 5 entries in one long form, thus losing the customers focus on how to amend the details
These are edge sceanrios but all still have to be taken into consideration to create a good user experience.
After the designs were created, I inputted them all into Axure to create an interactive prototype for the purposes of testing. I worked alongside out in-house research agency to complie a list of questions and outcomes we wished to achieve.
Following on from the lab based testing, some small tweaks were made to improve the journey further
An interactive prototype prototype link is available on request